May 10, 2012
As a good business is a busy business, all-too-often we’re too busy to recruit new staff ourselves. However, sometimes it pays to take the hands-on approach. Tanya Gray explores the pros and cons associated with utilising the services of a...
April 26, 2012
Always have a goal in mind. What do you want to achieve? With the goal in mind, plan out how you should best go about providing the feedback. Generally there are three possible desirable outcomes form providing feedback:
February 16, 2012
When international speaker, Philip Hesketh, was asked to road test a new Nissan 370Z he jumped at the chance. But he didn’t buy the vehicle because he wasn’t asked the ‘number one killer question’.
February 16, 2012
While there ‘ain’t no cure for the summertime blues’, it seems one workplace psychology expert has the back-to-work blues beat!
August 16, 2011
Social networking technology is increasingly becoming part of New Zealanders’ lives and as a consequence, it has opened up new opportunities for companies to trade and market their brand. Many businesses are seeking to capitalise on the...
November 5, 2009
“Sorry, there’s no budget for market research. We will just have to go ahead without it.” You may hear that and wonder if the tight purse strings will in fact result in savings.
October 5, 2009
You may think the move to incorporate the Auckland region’s seven local bodies into a single super city is solely an issue of local democracy and governance that doesn’t affect your business.
September 11, 2009
Perceptions often seem like a moving target, especially when you need to gauge them accurately for business purposes.
August 12, 2009
It seems the issue of trust just won’t go away. It is such a huge consideration for users and consumers of all kinds of products and services that no business can afford to ignore it.
July 17, 2009
As you read this, you will be preparing to vote in one of the most skewed referenda this country has ever seen.
June 19, 2009
How would you feel if 20% of your customers had so much antipathy toward you and the sector your business operates in that, given the chance, they would abandon their usual honesty and ethics just to get back at you?
May 11, 2009
Those who do not learn from history are doomed to repeat it — and that goes for businesses as well as governments and nations.
April 7, 2009
Ideas are everything in the world of advertising and branding. Amazingly creative and stunning ideas lift brands above competitors and deliver recognition and response, which reflects in the bottom line.
March 16, 2009
Will New Zealand businesses follow a predicted United Kingdom trend, investing more in market research while cutting ad spend?
February 17, 2009
Moves to make life easier for small businesses are helpful, but not sufficient to start the country on the road to recovery.
