What social media can do
Tuesday, 03 November 2009
A Wikipedia definition of social media: “... media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.”
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The End of Branding (As You Know It)
Thursday, 08 October 2009
According to Time.com, “Brüno could be the first movie defeated by the Twitter effect.” The outrageous Sacha Baron Cohen film dropped 40% in sales, from its US Friday night opening to Saturday, as an apparent Twitter and text message blitz stung the movie.
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Moving to the Cloud
Tuesday, 08 September 2009
The term cloud computing is one that appears regularly in business news these days, yet it is a concept that has been around for a while.
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2D Tags: Breathing life into old media?
Wednesday, 15 July 2009
QR (Quick Response) Codes were invented in Japan in 1994 and are used extensively in that country and throughout parts of Asia.
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Flexible Facebook can advertise too
Wednesday, 17 June 2009
Facebook is the dominant social networking application of our time. According to marketing research company comScore, Facebook was used by 307 million unique visitors worldwide in April, comfortably ahead of MySpace with 127 million.
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Mobile website
Monday, 11 May 2009
Accessing the Web on a mobile device is a daily activity for over 22 million Americans according to comScore, American consumer behaviour analysts, with slightly less than one in three of those with Web-enabled phones using them in this way according to Netpop.
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Is Twitter Just Twaddle?
Tuesday, 07 April 2009
Twitter ( www.twitter.com) is the current darling of Web social media and according to the latest figures has over five million registered users and something like 10,000 new users signing up per day. According to Forrester Research, Twitter currently ranks as the third largest social network behind Facebook and MySpace.
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Kindling a reading revolution
Wednesday, 18 March 2009
In 2007 when online bookseller Amazon first released Kindle, the e-reader sold out in 5½ hours. With the recent release of Kindle 2, Amazon is hoping to extend its hold on the e-reader market in the US. So what does Kindle do?
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Plug-in Web Applications
Tuesday, 27 January 2009
The growth of the Internet and the huge number of people online (3.2 million in New Zealand alone) has led to a huge explosion in open source and low cost software. The sheer number of potential users has made it viable for Web application developers to sell their software at low cost in order to generate high volumes of sales.
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Online marketing tips for a recession
Monday, 08 December 2008
New Zealand is officially in a recession, which means that the business climate is probably a lot tougher for you than it was a year ago.
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What do your site visitors want?
Tuesday, 11 November 2008
Over the years we have written about various web technologies including wikis, blogs, podcasts and others. The current buzz is about social media – how can businesses use the growth of social media sites like Facebook, Second Life, YouTube and Twitter to best advantage?
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DIY Pay-Per-Click Campaigns
Tuesday, 07 October 2008
Increasingly people are looking online for information and to get things done and this is reflected in the amount of money now being spent in online advertising.
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Is the Net changing us?
Tuesday, 09 September 2008
As Marshall McLuhan noted in the 1960s, “The medium is the message”. Media are not just passive channels of information, they supply the content but they also shape the process of thought. The Internet is becoming, and already is for many people, the universal medium for almost all information that flows to us.
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Why do Bounce Rates matter?
Monday, 11 August 2008
As the Internet becomes an increasingly important part of your company’s marketing mix, doesn’t it make sense to measure how well the Internet is working for you?
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