Ex-mortgage broker trumps airline 12-to-1 in PR stakes
Tuesday, 08 December 2009
The 30th anniversary of the Erebus disaster will be remembered as much for Air New Zealand’s public relations misjudgement as for its culpability in the original tragedy.
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What to say when your boss says there's no budget for research
Thursday, 05 November 2009
“Sorry, there’s no budget for market research. We will just have to go ahead without it.” You may hear that and wonder if the tight purse strings will in fact result in savings.
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Answers needed on Super City
Monday, 05 October 2009
You may think the move to incorporate the Auckland region’s seven local bodies into a single super city is solely an issue of local democracy and governance that doesn’t affect your business.
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Don't rely on your perceptions
Thursday, 17 September 2009
Perceptions often seem like a moving target, especially when you need to gauge them accurately for business purposes.
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Accruing trust
Wednesday, 12 August 2009
It seems the issue of trust just won’t go away. It is such a huge consideration for users and consumers of all kinds of products and services that no business can afford to ignore it.
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How to tell you're asking the wrong question
Friday, 17 July 2009
As you read this, you will be preparing to vote in one of the most skewed referenda this country has ever seen.
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Fugitive reveals banks' reputation deficit
Wednesday, 17 June 2009
How would you feel if 20% of your customers had so much antipathy toward you and the sector your business operates in that, given the chance, they would abandon their usual honesty and ethics just to get back at you?
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Measure your marketing
Monday, 11 May 2009
Those who do not learn from history are doomed to repeat it — and that goes for businesses as well as governments and nations.
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Save embarrassment, ridicule and money
Tuesday, 07 April 2009
Ideas are everything in the world of advertising and branding. Amazingly creative and stunning ideas lift brands above competitors and deliver recognition and response, which reflects in the bottom line.
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Research set to boom while ad spend tumbles
Wednesday, 18 March 2009
Will New Zealand businesses follow a predicted United Kingdom trend, investing more in market research while cutting ad spend?
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Changes not enough
Tuesday, 17 February 2009
Moves to make life easier for small businesses are helpful, but not sufficient to start the country on the road to recovery.
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This year is no time to rely on hunches
Tuesday, 27 January 2009
Keeping up-to-date with a changing media and communications environment will be essential for businesses which want to survive and grow this year.
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So far, so good - now for action
Monday, 08 December 2008
Last month I warned that New Zealand, like the rest of the world, is looking for a circuit-breaker to halt an on-going spiral of tightening credit, plummeting consumer and business confidence, and reduced economic activity.
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Time for business to get back to business
Friday, 07 November 2008
Now a collectively entertaining and diverting election has run its course, it’s time to get back to business.
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