Times Online
Our Homes Today
Rural Living
Home
News
Blogs
Features
Awards
About Us
e-newsletter
Directory
A word from the editor's desk
Ten questions in ten minutes
As We See It
Dining
Getting the Message Across
Internet Stuff
Investment Clues
Business Growth Law Focus
The Business Maverick
Held in Trust
The IT Report
Spotlight
My business my way
Archives
Southern Focus
Northern Focus
Western Focus
Business Expo
Business Branding & Gifts
Business Technology
Design, Print & Packaging
Training & Education
Pride In Print
Politics
Meetings & Conferences
Chill Out
Bucking The Trend
Entrepreneurial Expose
Human Resources
Westpac Waitakere Business Awards
Westpac Manukau Business Excellence Awards
Westpac Enterprise North Shore Business Awards
Vero Excellence In Business Support Awards
Air New Zealand Auckland Export Awards
Best of the Best
EEO Trust Awards
Franchise Awards
Other Awards
Contact Us
Accounting & Legal
Design
Commercial Property
Dining & Catering
Motoring
Meetings & Conferences
Print & Packaging
Training & Education
Retail
IT/Web
Manufacturing
Recruitment
Business Services
Trade Services
Lifestyle
Training & Education Headlines
Kiwi firm carves niche in financial brokerage
Helping firms reach their potential
Business skills centre adds to Manukau's mix
Enforced training seldom works
Training positive for business productivity
New software to tap into tourism
Guiding businesses through the Internet maze
Free online training
Study international trade
Hospitality catering to future
Training & Education
New software to tap into tourism
Thursday, 03 May 2007
The Tourism Industry Association New Zealand (TIA) has launched a business building tool for the country’s 8000 tourism operators — a CD and software called Tourism in Action — resources for successful tourism businesses.
The Small Business Company Ltd, based in Christchurch, developed the CD.
It is believed to be the first such business improvement tool developed for the particular needs of a specific sector, says TIA chief executive Fiona Luhrs.
Eight modules cover developing an idea into a product ready for discerning international travellers and assessing business performance, through to promoting a business in its target markets and lifting the quality of the product to world class standards.
The CD user’s thoughts and ideas can be entered into an action plan, which can then be printed or saved to their computer’s hard drive. The CD is a resource users can return to repeatedly.
The new Tourism in Action CD is available free to TIA members.
TIA has also launched a companion workbook, “Tourism in Action – a guide to starting and developing your tourism business”.
This has been developed to help people make informed decisions on whether they have what it takes to operate a successful tourism business.
The workbook contains recent examples of best business practice plus information on meeting regulatory requirements, setting quality standards and planning marketing, distribution and sales.
“Creating and developing sustainable businesses is vital to the long-term success of New Zealand’s multi-billion dollar tourism industry. TIA hopes these resources will help achieve that aim,” Luhrs says.
Both resources have been developed in association with New Zealand Trade and Enterprise.
Tourism is New Zealand's single largest export sector and contributed $8.1 billion dollars to the economy in the year ended March 2005, ie, 18.7 per cent of exports.
Domestic tourism contributes $9.4bn to the economy each year.
