A backlit graphic for display in Burger King restaurants gained top recognition for digital print entries in a year when the standard of digital entries for the Awards showed a quantum leap forward.
Judges were wooed by the overall print quality of the Golden Compass graphic, printed by Admark Visual Imaging Ltd of Hamilton on behalf of final client Burger King. “This was a very impressive digital print – we found no banding or imperfections,” said senior digital judge Matt Hall.
“Backlit print is traditionally a difficult process to produce to such a high standard, particularly when using solvent-based technology.
“A high level of saturation is required to ensure the image doesn’t ‘blow out’ when it is lit from behind – and that intensity of colour has been achieved in the Golden Compass without compromising any of the shadow detail. “It was an extremely well done job.”
Admark Visual Imaging owner Laurie Pilling said the job was “beautifully printed”.
“When you go into Burger King stores and you see all the menus and promotions, they have strong lights behind them and there are special techniques we use to ensure the light shines through the material and makes the images look really vibrant.”
