A company that provides an email marketing service to some of our largest companiess won the Vero Excellence in Business Support Award. Ponsonby-based company Jericho won the BDO Spicers Business under $5million turnover – one to many offering award.

The Jericho team with PM John Key and Sarah Trotman.

Jericho has become a market leader as a specialised online marketing services provider and has succeeded where many other providers have not by investing significantly in technology, people and research and development and by working with key institutions to ensure marketers can continue to communicate with their customers via the email channel. Jericho has had a significant role in educating companies on the need for best practice standards and continues to be a lead spokesperson on email marketing practice at media and industry events.

Jericho developed its own software, SmartMail, which enables Jericho’s clients to send branded permission-based email communications and to measure responses to these emails. It currently provides the country’s only comprehensive whitelisting services (list of contacts that the user deems are acceptable) to its clients which include Ezibuy, Flybuys and Telecom, through to one-person operations.

“Excellence in business is more important than anything else,” Roger Bell, Chief Executive of Vero Insurance, the Foundation Sponsor of the awards, said. “The point of these awards is that the winners don’t end up just being excellent on one aspect of business – it goes right across the business – across leadership, strategy, people, processes and the results from all of those things. So it’s not just narrowly defined.”