East Auckland’s Botany Town Centre has been named a gold award winner at the annual ICSC Asia Shopping Centre Awards competition in Singapore.
Up against six other finalists in its category, Botany Town Centre came out on top for its joint centre community relations initiative, which involved keeping Kiwi kids active during the school holidays and supporting a great cause.
The Fit2Fly campaign ran in Botany Town Centre and three other AMP shopping centres in New Zealand during the July 2008 school holidays, and featured a specially-built adventure course for children, which encouraged them to abandon the couch and keep active during the holidays.
For every turn on the Fit2Fly adventure course, $1 was donated to the Foundation for Youth Development – a national charity which runs development programmes for young people.
The ICSC Asia Shopping Centre Awards recognise excellence and outstanding achievement in marketing, design and development of retail properties within the Asia Pacific shopping centre industry. In the marketing category, shopping centres which had designed and implemented the most successful marketing programmes that added to the shopping centre’s bottom line were honoured.
“We’re delighted that the Fit2Fly campaign has won gold at the Asia Shopping Centre Awards. This is a magnificent achievement for Botany Town Centre,” Senior Centre Manager Jennifer Manning said. “Working with the community and charities such as FYD is an important part of what we do, and it is a great feeling to be recognised for our efforts.”
As a 2009 gold winner, Botany Town Centre automatically becomes a finalist for ICSC’s Global Best-of-the-Best Award. The Best-of-the-Best category recognises the shopping centre industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, and will be presented during the Night of the Stars gala dinner at ICSC’s annual convention in Las Vegas in May 2010.