Mastering the search

Want to rank highly on Google? Despite the myths, there are three key areas you can address to unlock the potential of search engines for your website.

Many people see high rankings on Google as elusive and costly. There are few experienced and effective search engine optimisation (SEO) consultants in the New Zealand market, and few web developers are building websites that are SEO friendly out of the box.

So clients are missing out on valuable “free” traffic from the search engines.

 It can be safely said that Michael Brandon of SearchMasters.co.nz is an expert in this field.

He even has the results to match. If you search google.co.nz New Zealand sites he is ranked number one for search engine optimisation and search engine optimisation training.

Not only is Michael experienced; he’s passionate and it’s his mission to improve the SEO of New Zealand websites.

“I know how easy it is to make simple gains, it’s something that anyone with a website can achieve.” Michael said. “There is always room for improving your website’s SEO especially when there is no SEO to begin with.”

SEO is well worth considering. It has a high return on investment and can result in big traffic increases to your website. As well as this, it improves usability, efficiency and general performance of your website.

So what are the three key areas?

Finding the best search phrases

Search phrase selection is about selecting the right search phrases for each page of your site. Each page is a potential doorway into your site, not just the home page.

What are people searching for? You might sell manchester, but think about it – your New Zealand clients will be searching for duvets while the Australians search for doonas!

The key here is to select the right search phrases on each page and then to repeat these search phrases on the page where appropriate.

Optimising your website

Your pages have the right phrases and content; your website then needs to be optimised.